Sergei A. Samoilenko

Sergei A. Samoilenko


Sergei Samoilenko’s research focus is on public relations, crisis communication, reputation management, new media.


Instructor, Communication Department, George Mason University
Faculty Advisor, Public Relations Student Society of America (PRSSA)

Sergei Samoilenko’s research focus is on public relations, crisis communication, reputation management, new media.


Websites: Public Relations Student Society of America (PRSSA);;  YouTube;   Twitter;  LinkedIn
CARP – Lab for Character Assassination and Reputation Politics (CARP)

Phone: 703.993.8472
Address: Robinson Hall A 339
Fairfax, Va. 22030


In addition to instructing, Sergei A. Samoilenko is the faculty advisor for the Public Relations Student Society of America (PRSSA). He develops and coordinates career-building activities for communication students, including: professional workshops, public outreach projects, job fairs and student mixers in the Washington D.C. area. He also assists the Center for Global Education (CGE) at George Mason with developing CGE summer programs in public relations in Austria and Germany.

Sergei actively contributes to the development of communication education internationally. He is the Immediate Past President of the Eurasian Communication Association of North America (ECANA) established to facilitate former Soviet Union-related communication research, education and its practical social application in Russia and the US, and promote joint projects between scholars from Russia, CIS and Baltic states and their North American counterparts. He is a co-founder and a board member of the Kazakhstan Communication Association. He is also an active member of the Global Alliance for Public Relations and Communications Management.

Sergei is a co-chair of the University Relations Committee at the Public Relations Society of America-NCC and a judge of the National Bateman Public Relations Case Study Contest (since 2011). His professional service is focused on bridging academic and professional communities in the areas of marketing, public relations and social media. He sees his mission in helping communication practitioners acquire new skills and adapt to global marketplaces and emerging online communities. He developed and held numerous public relations and marketing workshops and webinars in the US, Russia, Ukraine and Kazakhstan.

Prior to his appointment at Mason, Sergei worked as youth counselor, professional interpreter, and a public relations specialist. His former companies and projects included: The Salvation Army, FAB (Caspian Pipeline Consortium), TACIS, International Anti-Counterfeiting Coalition, The American Association of Russian Language, Culture and Education, and others.

Sergei’s areas of expertise include public relations, public diplomacy, risk and crisis communication, international and intercultural communication, marketing communication and promotion, organizational development and technology, and counseling.


Master’s in Communication (Health, Risk and Crisis) at George Mason University

Master’s and a Bachelor’s degree in Applied Linguistics from Kuban State University in Russia.

Selected Publications

His recent publications include book chapters in: The Handbook of International Crisis Communication Research (In M. Loeffelholz, A. Schwarz, & M. Seeger), The Encyclopedia of Social Media and Politics (In K. Harvey), The Encyclopedia of Major Marketing Strategies (In H.Selden). Sergei has also co-authored the first Russian textbook in government relations: In I. Mintusov (Ed.). Government Relations: Theory and Practice. Saint Petersburg State University Press. A list of recent publications is available at


GMU PRSSA site    Facebook page

Thank you for stopping by! 

We are the George Mason University Chapter of the

Public Relations Student Society of America.

It is our hope that you have the passion for PR just as we do!

If you’re interested in PR and want to get your foot in the door
then GMU PRSSA is for YOU!

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals. We advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.

Who We Are

PRSSA is made up of more than 11,000 students and advisers organized into 300 plus chapters in the United States and one in Argentina. We are headquartered in New York City, and led by a National Committee of PRSSA and PRSA members. We have a rich history of support from our parent organization, the Public Relations Society of America (PRSA), which offers professional development, networking opportunities and news.

PRSSA helps you enhance your education, broaden your network and launch your career in public relations.

Mason News Articles

New research center seeks to understand and counter character smears

by Kristin Leonato  June 13, 2017

The Department of Communication launched a new and timely research lab in fall 2016. The Character Assassination and Reputation Politics (CARP) Research Lab is led by an interdisciplinary research team of scholars particularly interested in the deliberate destruction of an individual’s reputation or credibility through character attacks. More importantly, the team is examining how to combat these attacks in an ever-changing media landscape.

Sergei Samoilenko, MA Communication ’07, is a Mason alumnus as well as a faculty member. With his expertise in public relations, crisis communication, and new media, he is well-equipped to lead the CARP Research Lab. Samoilenko’s interest in the study of character assassination began several years ago, inspired by the work of his friend and Mason colleague, Eric Shiraev.

Read More

More than sticks and stones

International conference on character assassination studies the phenomenon from the background of diverse disciplines

by Anne Reynolds | August 2, 2017

More than sticks and stones

George Mason University’s Character Assassination and Reputational Politics (CARP) Research Lab has released a report summarizing key points from its first international conference. The report examines today’s contemporary media environment and how it lends itself to rising incivility in society, as well as the character-centered competition that has played an increasing role in politics.

Read more


Universal PR Professional of Tomorrow

Published Oct. 10, 2016 | SergDC

Самойленко Сергей А. (США, Фэрфакс) | Samoilenko, Sergei A. (USA, Fairfax)

Published July 8, 2016 | Department SC

Materials of the third International Transdisciplinary Research and Practice Online Conference Connect-Universum-2016, the theme of the Conference: “Digital Nomadism as a Global and Siberian Trend”.
Topic of the Report: “Understanding New Digital Nomads: Generation Z and their Communication Habits”

Sergei A. Samoilenko – full-time communication instructor at the Department of Communication, George Mason University; faculty advisor for the Public Relations Student Society of America (PRSSA).


OnAir membership is required.  The lead Moderator for the discussions is Sergei Samoilenko.
We encourage civil, honest, and safe discourse.  See Terms of Service for curation guidelines.

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